INFORMATION DESIGN

INFORMATION DESIGN

Sharks are friends, not food

Sharks are friends, not food

Sharks are friends, not food

Sharks are friends,
not food

Sharks are friends,
not food

Deliverables

Deliverables
Deliverables
Pamphlet, Interactive Piece
Research, Visual Design, Print, Prototyping
Research, Visual Design, Print, Prototyping
Role
Role
Role
Research, Visual Design, Illustration, Information Design, Interactive Design, Prototyping, Writing Content
Research, Visual Design, Illustration, Information Design, Interactive Design, Prototyping, Writing Content

Research, Visual Design, Illustration, Information Design, Interactive Design, Prototyping, Writing Content

Tools Used

Tools Used

Illustrator, InDesign, Sketch, InVision

Illustrator, InDesign, Sketch, InVision

Year
Year

September – December 2017

September – December 2017

Finning-Intro

AN OVERVIEW

A printed pamphlet and an interactive tablet piece that narrates the process of shark finning activity while emphasizing the impact this fishing practice has on the shark population through a comparison statistical timeline.

THE PROBLEM

This brutal practice is threatening the shark population.

Though shark finning is a known practice in some parts of the world, especially Asia, people may not know how this practice causes a long term detrimental effect on the environment. Due to biases on sharks and how they are negatively portrayed in the media, we are not aware how important they are for the marine ecosystem.

PHASE 1: RESEARCH

By reading articles, journals and books as well as watching videos on sharks, I focused on creating the sub-topics of the pamphlet. The approach is to address the definition of shark finning and it's effect to the environment as a coherent narrative.  

Defining Shark Finning

This makes up the introduction of the issue as it explains the process of shark finning. How are sharks hunted and how are the sharks affected when their fins are removed? 

Shark Attacks vs Sharks Killed

This section is to show hard facts that the number of shark attacks reported annually is incomparable to the number of sharks killed for its fins, meat, products, etc. This is the main section of the pamphlet because readers are able to see who is causing more harm: humans or sharks.

A Shark's Role

Sharks are seen as attackers, dangerous animals (although this is true), people may not be aware of how important of a role sharks have in the oceans. This is a concluding section to let people know and be more aware of the reasons why sharks should be protected, instead of thoughtlessly killed.

PHASE 2: PROCESS

To raise awareness on shark finning, the first method of solution is to narrate the problem through a printed medium. This is done by creating a storyline that is revealed by unfolding the pamphlet.

The Pamphlet – Layout Development

01 The sequence strategy – the initial layout of the sections making up the main content and the poster.

02 Layout sketches & planning – set of sketches based on the folding method of the pamphlet as well as planning out how the illustrative and written content is laid out on the page.

03 Planning & organization – laying out the statistical information to see how it can be organized and exploring different ways how to visually portray the information.

The Pamphlet –
Folding Technique

The Pamphlet – Folding Technique

This pamphlet uses the double gate fold folding technique, with a twist. The folds of this pamphlet supports the narrative that is told on this issue. 

This pamphlet uses the double gate fold folding technique, with a twist. The folds of this pamphlet supports the narrative that is told on this issue. 

PHASE 2: THE VISUAL DESIGN
Colour

Colour

Two main colours I worked with for this project are monochromatic shades of grey and dull pinkish-red.

Typography

Typography

Univers is the font used for this pamphlet, the different weights and widths of the font family provided the variety to display different content.

PHASE 2: FINAL

The Pamplet

Booklet 7in x 9in & Poster 28in x 18in

PHASE 3: PROCESS

Print to a Digital

The goal of this interaction piece to reflect the narrative flow of the pamphlet. This was challenge as the flow of the narrative was done through unfolding the pamphlet. 

Tablet-AppStructure

The Tablet – Wireframe

Creating the wireframes helped to layout the structure of the interactive piece and keep the flow of information, similar to how the content is revealed by reading the printed pamphlet.

Colour & Typography

In this interactive piece, the number of shades of the two main colours are kept to a minimum, same goes for the weights and size of the fonts. 

Colour-Typography-Tablet
PHASE 3: FINAL

The Tablet Prototype

Designed for the iPad

REFLECTION

The biggest challenge was designing the interactive portion, the transition from print to digital. As there are two parts to the pamphlet, main content pages and the poster, incorporating the poster into the main storyline was ming boggling. However, this is a good experience and learning curve of treating one project in two different environments. There are a lot of things that, as a designer I have to be mindful of when designing for an interactive piece that I don’t need to be as mindful of in print, and vice versa.

Other Works

OriginalityVisual Design

FI PartnersCorporate Design

Shark FinningInformation Design

ContainedPackage Design

The UndergroundBranding, editorial

Caryl Baker VisageBranding, Marketing

SubmergdInteraction Design

SeatUI/UX Design

livwdj

©Livia Widjaja, 2018

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lwdjdesigns@gmail.com

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