BRANDING & MARKETING

BRANDING & EDITORIAL DESIGN

Caryl Baker Visage

Caryl Baker Visage

Caryl Baker Visage

Team

Team

Team

Tammy Lung & Marketing Team

Tammy Lung & Marketing Team

Role
Role

Design Assisstant, Visual Design, Image Editer

Design Assisstant, Visual Design, Image Editer

Design Assisstant, Visual Design,
Image Editer

Design Assisstant, Visual Design, Image Editer

Tools Used

Tools Used

Illustrator, Photoshop, InDesign

Illustrator, Photoshop, InDesign

Year
Year

Summer 2016

2016

ABOUT CARYL BAKER VISAGE

Caryl Baker Visage is a Canadian beauty company that specializes in providing a range of services such as facial treatments, consultations and services, in addition to offering a collection of skin care line and  an extensive variety of cosmetic products.

Caryl Baker Visage is a Canadian beauty company that specializes in providing a range of services such as facial treatments, consultations and services, in addition to offering a collection of skin care line and  an extensive variety of cosmetic products.

CAMPAIGNS & PROMOTIONAL ASSETS

The main three campaigns that I got the chance to work on for Caryl Baker Visage are the Brow Blitz, Friends & Family, and the Enchanted Fall 2016 collection. Promotional assets such as e-blasts, mall ads, digital in-store displays, and product displays are designed for each respective launched campaigns.

E-blasts

Designs for the Summer, Brow Blitz, Enchanted Fall 2016, and Friends & Family that not only promotes exclusive products launched for each respective campaign, but also giving tips on make up looks, and product discounts.

Mall Ads & In-store Digital Display

Digital assets created for digital displays that are displayed in-store at Caryl Baker Visage branches throughout Canada. 

The Enchanted campaign for Fall 2016, is an animated in-store digital display which transitions between the three screens.

View the planning and final video below:  
CREATIVE BRIEF ⟶
ANIMATED VIDEO ⟶

Product Display

A custom made product display designed for the launch of exclusive cosmetic products released for the Enchanted Fall 2016 collection. 

CARDS & COUPONS

Besides designing promotional assets for seasonal campaigns, I got the chance to design discount cards and coupons for services and product purchases.

Cosmetic-coupon
Skincare-coupon
O2-card
COSMETIC PRODUCT SWATCHES

Throughout my time at Caryl Baker Visage, I created swatches for all their cosmetic products found on their online store. These swatches are developed by smearing the actual product on my hand and digitally manipulating the colours on Photoshop to create the different range of tones and shades as needed for each cosmetic product.

swatch-lips
swatch-powder
swatch-brow
REFLECTION

These are all of the projects that I took on and was a part of during my time at Caryl Baker Visage. Through this experience I got to learn how to adhere to brand guidelines and apply them unto a range of different print and digital assets. In addition to getting insight on how the marketing team of a beauty company goes about launching a new campaign every season as well as concept development. And digital manipulating colours to create different tones and shades definitely trained my eye for colour! 

© All Rights Reserved to Caryl Baker Visage

Other Works

OriginalityVisual Design

FI PartnersCorporate Design

Shark FinningInformation Design

ContainedPackage Design

The UndergroundBranding, editorial

Caryl Baker VisageBranding, Marketing

SubmergdInteraction Design

SeatUI/UX Design

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©Livia Widjaja, 2018

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lwdjdesigns@gmail.com

Where you can find me
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